Growing need of artificial intelligence in Human Resource Management

The  use of Artificial Intelligence (AI) technologies is transforming the industrial sectors to an appreciable level. McKinsey’s latest forecast of AI’s impact on the global economy is that AI will generate $13 trillion in global economic activity by 2030.

The HR department is not left behind the race. The HR professionals today are focusing to optimize the combination of human and automated work to gain a simple, seamless, and intuitive work environment. It provides them time for creativity, intelligence, and empathy to deliver an enhanced candidate and employee experience.

Role of marketing in economic development of a country

Marketing has acquired an important place for the economic development of the whole country. It has also become a necessity for attaining the object of social welfare.

As a result of it, marketing is considered to be the most important activity in a business enterprise while at the early stage of development it was considered to be the last activity. 

For convenience, the importance of marketing may be explained as under: