A late fee of $40 for a rented VHS tape triggered Reed Hasting to start Netflix and caused Blockbuster ruin just in couple of years

Once Blockbuster had a chance to buy Netflix with a very reasonable deal ($50 million) but it refused the offer. If Blockbuster accepted the offer, they could have saved themself from getting defeated by Netflix. Blockbuster laughed at Netflix’s deal at that time. In the year 2010 conditions has completely changed. Blockbuster went for bankruptcy and Netflix made a huge annual net income of $161 million.

With love and passion, noting is impossible: A Story of Kamal Khushlani, Founder & Managing Director of Mufti

Retail icon of India awards, Brand of the year in men’s casual wear at APEX awards, Customer loyalty initiative of the year award and retailer of the year award- attainment of all these happened for a new brand in the apparel industry with the time span of 20 years.

It is Kamal Khushlani, the Founder and Managing Director of Apparel brand MUFTI. He lost his father at the age of 19. He hails from a middle-class background. He started his journey with a barrowed capital of Rs.10,000 from his maternal aunt and grew his business to a Rs. 395 crore brand today. Kamal did all these with his love and passion towards fashion retail business. His ambition is to provide an alternative dressing solution that didn’t conform to the ‘Uniform’ codes of mainstream fashion.

Believe in your idea and break the self-limiting principles: An exciting story of Bajaj auto ltd comeback with Pulsar in new millennium

Two decades for one of the India’s favorite motorcycle-Pulsar and it was the savior of Bajaj Auto Ltd in the new millennium. The road was not so smooth for its launch in the year 2001. Here is an exciting story of the birth of Bajaj Pulsar.

Growing need of artificial intelligence in Human Resource Management

The  use of Artificial Intelligence (AI) technologies is transforming the industrial sectors to an appreciable level. McKinsey’s latest forecast of AI’s impact on the global economy is that AI will generate $13 trillion in global economic activity by 2030.

The HR department is not left behind the race. The HR professionals today are focusing to optimize the combination of human and automated work to gain a simple, seamless, and intuitive work environment. It provides them time for creativity, intelligence, and empathy to deliver an enhanced candidate and employee experience.

Role of marketing in economic development of a country

Marketing has acquired an important place for the economic development of the whole country. It has also become a necessity for attaining the object of social welfare.

As a result of it, marketing is considered to be the most important activity in a business enterprise while at the early stage of development it was considered to be the last activity. 

For convenience, the importance of marketing may be explained as under: