Friday, October 28, 2022

The Reasons Behind Product-Line Expansions

 Every sector of consumer goods and services has seen a proliferation of items over the past few years, and there are no signs that this trend is slowing down. the majority of businesses are moving full-steam ahead with their line extensions and other product-expansion efforts. However, increasing amounts of evidence show that such aggressive strategies might be dangerous, as John A. Quelch and David Kenny contend in "Extend Profits, Not Product Lines."




Wednesday, May 4, 2022

Why Did Elon Musk Purchase Twitter?

 Elon Musk purchased Twitter for $44 billion USD on April 25th, 2022. Musk, the CEO of Tesla and the world's richest man, plans to take Twitter private and has stated that he wants Twitter to adhere more closely to the ideas of freedom of speech and free expression, which he called "the bedrock of a functioning democracy" (In the same statement, he described Twitter as the "digital town square where matters vital to the future of humanity are debated.") Musk is a prolific tweeter, and it is expected that he will continue to utilize the site, maybe reactivating former President Donald Trump's account.

Why Elon Musk bought Twitter?

I'm guessing it's because he has some serious political and social convictions about how Twitter should be governed, and he doesn't think it is. I also believe he enjoys and benefits from tweeting and would like it to be tailored to his needs. His company's value is enhanced by this status as a curious public figure on Twitter, so he definitely sees a lot of value in tweeting and likely wants to acquire it.

Sunday, March 21, 2021

A late fee of $40 for a rented VHS tape triggered Reed Hasting to start Netflix and caused Blockbuster ruin just in couple of years

Once Blockbuster had a chance to buy Netflix with a very reasonable deal ($50 million) but it refused the offer. If Blockbuster accepted the offer, they could have saved themself from getting defeated by Netflix. Blockbuster laughed at Netflix’s deal at that time. In the year 2010 conditions has completely changed. Blockbuster went for bankruptcy and Netflix made a huge annual net income of $161 million.


Sunday, March 7, 2021

With love and passion, noting is impossible: A Story of Kamal Khushlani, Founder & Managing Director of Mufti

Retail icon of India awards, Brand of the year in men’s casual wear at APEX awards, Customer loyalty initiative of the year award and retailer of the year award- attainment of all these happened for a new brand in the apparel industry with the time span of 20 years.

It is Kamal Khushlani, the Founder and Managing Director of Apparel brand MUFTI. He lost his father at the age of 19. He hails from a middle-class background. He started his journey with a barrowed capital of Rs.10,000 from his maternal aunt and grew his business to a Rs. 395 crore brand today. Kamal did all these with his love and passion towards fashion retail business. His ambition is to provide an alternative dressing solution that didn’t conform to the ‘Uniform’ codes of mainstream fashion.


Saturday, February 27, 2021

Believe in your idea and break the self-limiting principles: An exciting story of Bajaj auto ltd comeback with Pulsar in new millennium

Two decades for one of the India’s favorite motorcycle-Pulsar and it was the savior of Bajaj Auto Ltd in the new millennium. The road was not so smooth for its launch in the year 2001. Here is an exciting story of the birth of Bajaj Pulsar.